Why Advertising Agencies need a Think Tank department.
Modern Advertising agencies have standard departments that work in sync with each other to formulate an ad campaign and service their clients. There is the Creative department, Account Services and...
View ArticleMixed Reality Advertising – The evolution of outdoor Billboards
Digital Personal Space – the evolution of Human Interaction. Of all the established media platforms, nothing is more effective for outdoors or out of home (OOH) advertising, as the ubiquitous...
View Article4 ways Pepsi could have used Social Media advertising at the SuperBowl
Social Media Temptation: The Super Bowl according to accepted belief, is the second largest food consumption day in the USA after Thanksgiving day. So when a major advertiser decides to not splash out...
View ArticleWhy AD agencies need to understand Stereoscopic 3D
Are Ad Agencies 3D enabled? When I’m speaking at seminars, I usually start off with topics that are of generic interest to everyone, when it comes to the “3D Revolution Revival”. One favorite topic...
View ArticleStereoscopic 3D in Experiential Marketing – Seminar Talk
Stereoscopic 3D experiential Marketing – Casestudy Click on the image to download a PDF of a talk done in Singapore at the Egg Story Digital Arts Stereoscopic 3D seminar. Three case studies were...
View ArticleFuture Proofing your Media Career: How 3D can save you
Why Stereoscopic 3D is important to your Media Career: nless you’ve been living in a media cocoon for the past 3 years, chances are you will have noticed that “3D” is rapidly becoming a household name...
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